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Join the Community for 10% Off Your First Purchase
Free Shipping On Orders Over $35
Join the Community for 10% Off Your First Purchase
Free Shipping On Orders Over $35
Join the Community for 10% Off Your First Purchase

Who knew laundry could make you feel so good

Our Mission

We believe in two definitions of adulting: “I am DOING this,” and “Oh my god, I have to DO this.” Like most, we’ve experienced both, but we’re here to help you experience the first more. To make you feel empowered to handle any chore. To help you properly care for the outfit you finally bought for yourself. To have you walking into that first date, smelling refreshingly confident. To keep your pores unclogged & your body toxin-free. To empower you with knowledge about ingredients that matter. To infuse unexpected fun into the stereotypically boring. We know adulting is much more than just laundry. But we’ll take any moment to make you feel like “I’m doing this”. Because you are, and you’re doing it right.

Our Story

Once upon a time, there were best friends who wished for more out of their cleaning experience. Their wish was simple – a laundry potion that was perfectly crafted for their clothes, their health, and the environment. They waited for the corporate fairy grandmothers to bibbidi-bobbidi-boo it on the shelves, but they realized they were going to have to make their own wish come true. With mindful ingredients, they whipped up the perfect blend: a formula of enzymes that were powerful & fierce against stains & smells, but gentle & friendly with their bodies & the environment. They called their potion Wishing Well, and now they use it to grant the wishes of anyone who seeks more out of their cleaning experience.

Our Values

Wishing Well creates laundry products that achieve the perfect balance of “good for you” with “good at what they do.”

BALANCE

We believe the balance between effectiveness, safety, and environmentally-friendly is essential for a truly satisfying laundry experience. This perfect blend ensures that you never have to choose between what’s best for your clothes, what's best for the earth, and what’s best for your health.

PLAYFULNESS

We believe that laundry day should be a highlight, not a hassle, perfectly paired with anything that means self-care to you. We are dedicated to introducing a little magic to the mundane moments, because adulting doesn’t need to be so serious.

VULNERABILITY

We believe that being open about the challenges and triumphs of adulting allows us to build genuine, meaningful connections with our community. Our journey is about more than just laundry; it’s about creating a space where our community feels seen, supported, and empowered.

EDUCATION

We aim to demystify the science of laundry care in a way that is entertaining and understandable. We are committed to creating those “I am doing this” moments as much as possible, and education is one of our greatest tools.

Less Water,

Less Plastic,

Powerful cleaning

Say goodbye to chunky plastic containers and watered down formulas. We’re committed to sustainability from the inside out. Every Wishing Well bottle is made of recyclable aluminum, and our concentrated formulas are designed to minimize environmental impact while delivering powerful cleaning (and being kind to your wallet). We believe in taking small, meaningful steps to protect the planet, one load of laundry at a time.

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