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Non-Toxic
Ingredients -
Ultra-Concentrated
Formula -
Compact Aluminum Bottle
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Powerful Stain
Fighting -
Advanced Odor Elimination Technology
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Vegan & Cruelty-
Free
The laundry detergent you’ve been wishing for
Good for you, good for your clothes, good for the planet
Shop NowLife is messy, but that’s where the magic happens.
Celebrate the fun, chaotic moments with products that make laundry day feel effortless.
Magic for the Mess
Explore our laundry essentials
Sunday Reset
Laundry Detergent
$24.99
Fragrance-free detergent to keep clothes fresh, formulated with the most sensitive skin in mind
Learn MoreAfterglow
Laundry Detergent
$24.99
Detergent infused with a complex, elevated fragrance that leaves your clothes smelling rich and inviting
Learn MoreLaundry, Just Right
Laundry Love Letters
Sarah
I have been trying to find a non-toxic detergent that still gets my clothes clean but never quite found one that does both. Wishing Well is AMAZING! It’s by far the best detergent I have used in getting out stains and keeping my clothes feeling fresh. It makes me so relieved to know I can have this without compromising my health with clean, effective ingredients.
Devin
The cleaning upgrade I didn’t know I needed! The scented detergent is perfectly balanced and not overwhelming, even for a guy’s closet. So thankful for the girls over at Wishing Well!
Casey
I’m so impressed with Wishing Well detergent! I accidentally got makeup on some white tee shirts, and the stain came out immediately with WW! It cleaned gently yet effectively, leaving my tees fresh and stain-free. Also, I’m sensitive to fragrance so was excited to see a non-scented option available. Love that this new brand is non-toxic and female-owned, too!
Annika
My skin is extremely sensitive to harsh detergents and fragrances, especially in the dry winter months and it’s hard to find a clean and fragrance free laundry product that actually works. Wishing well is hitting the mark, working magic on gym clothes and also sensitive to my skin!
Sarah
I have been trying to find a non-toxic detergent that still gets my clothes clean but never quite found one that does both. Wishing Well is AMAZING! It’s by far the best detergent I have used in getting out stains and keeping my clothes feeling fresh. It makes me so relieved to know I can have this without compromising my health with clean, effective ingredients.
Devin
The cleaning upgrade I didn’t know I needed! The scented detergent is perfectly balanced and not overwhelming, even for a guy’s closet. So thankful for the girls over at Wishing Well!
Casey
I’m so impressed with Wishing Well detergent! I accidentally got makeup on some white tee shirts, and the stain came out immediately with WW! It cleaned gently yet effectively, leaving my tees fresh and stain-free. Also, I’m sensitive to fragrance so was excited to see a non-scented option available. Love that this new brand is non-toxic and female-owned, too!
Annika
My skin is extremely sensitive to harsh detergents and fragrances, especially in the dry winter months and it’s hard to find a clean and fragrance free laundry product that actually works. Wishing well is hitting the mark, working magic on gym clothes and also sensitive to my skin!
good for you, good for your clothes, good for the planet,
How We Compare
| Scroll left to right |
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Many Mainstream Detergents |
|---|---|---|
| Made without SLS and ethoxylated ingredients | ||
| Aluminum Packaging | ||
| Ultra-Concentrated Formula | ||
| Compact, Easy-To-Use Pump Bottles | ||
| Cruelty-Free |
Non-Toxic Ingredients
Ultra-Concentrated Formula
Compact Aluminum Bottle
Powerful Stain-Fighting
Advanced Odor Elimination Technology
Vegan & Cruelty-Free